Dorchester Collection
Content Production / Brand Campaign / Social Assets
Dorchester Collection is a portfolio of some of the world’s most celebrated luxury hotels. Our brief was to create a renewed brand campaign that would unify these iconic but distinct properties under a clearer Dorchester Collection narrative. The focus became a full brand re‑launch—elevating the master brand while honouring the individuality of each hotel.
Images shot at Coworth Park.
The numbers
Project Summary
Budget — £1M GBP
Timeline — 10 months total (6 weeks production)
Locations — 10 properties across 6 world-class cities (London, Paris, Rome, Milan, LA, Dubai)
Deliverables — 1 hero film, 2 cut-downs, 20 social films, full imagery suite (100+ images)
My role & responsibilities
The PM Challenges
I led the programme end-to-end, coordinating creative development, managing global production logistics, maintaining luxury standards in operational hotels, and ensuring senior stakeholders were supported with clarity and structure throughout.
The brief evolved mid-project from social-first, to a full brand relaunch, requiring sensitive repositioning and a shift in creative ambition.
With stakeholder turnover and complex governance on the client side, alignment needed careful management.
Image shot at the Presidentail Suite at the Principe, Milan.
The outcome
A cohesive global campaign that elevated a world-class luxury portfolio
A seamless global production resulted in a brand hero film, cut-downs and a refined imagery suite that modernised and aligned the Collection’s portfolio under one coherent brand story.
A 20 second cutdown of the longer brand film.